Vision Statement

PCMA’s vision is to develop and facilitate the cosmetics industry of Pakistan which can be compared with any other industry globally and it has the potential to produce and sell high quality cosmetics product which can not only satisfy consumers in Pakistan but also can be a substitute of imported products which will save hard-earned foreign exchange of the country. If supportive and conducive environment is provided by Government, it can play an effective role in the economic growth, contribution in creating new jobs and can attract local as well as foreign industrial investment.

The association believes that cosmetics sector is one of the few growing sectors of emerging Pakistan which can play a key role in boosting exports and can fetch much needed foreign exchange for Pakistan.

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